Make Up

Some women feel that wearing makeup makes them more attractive, by enhancing their facial appearance. It’s no wonder it has become an important part of women’s everyday skin routine.

However, what many women are unaware of is that wearing makeup can also be damaging. Makeup can not only be damaging to your skin but your health as well.

Knowing this, I feel it’s important that your make-up is chosen knowing the benefits, risks, and most importantly the ingredients in your lipstick, mascara, eye shadow, foundation, or rouge.



Foundation is a beauty essential, sometimes it is difficult to find the perfect fit your skin type as there are so many options. Here is some advice on how to pick the best foundation for your skin type.

Normal Skin: If you are lucky enough to have normal skin, the level of coverage is up to you. Experiment with different foundations to find the one for you.

Dry: If your skin is dry, choose a foundation that moisturizes while helping to smooth the appearance of the skin. If your skin is extra dry, try a tinted moisturizer as a base for your foundation. Always avoid alcohol-based products.

Oily: Use a medium to full coverage foundation to cut the shine without causing dryness to skin. Use a sponge or brush apply the product. You don’t want to transfer the oil from your hands to your face.

Combination: Combination skin calls for an oil-managing powder for oily areas. Be flexible with your make up routine to help cope with combination skin's many changes.

Sensitive: Use fragrance-free make up with soothing ingredients like aloe for sensitive skin.

Acne-Prone: Use a medium to full coverage foundation. Apply with in a stippling motion or with a stippling brush.

Aging: Use a light coverage liquid foundation or tinted moisturizer as a heavy product can settle into fine lines and wrinkles.



Softer finish with a natural look

  • Best for normal & combination skin


Natural and radiant look

  • Best for normal & dry skin types


Flat finish with a no shine look

  • Best for oily and combination skin


Your skins surface tone is the color of you're skin's surface usually described as light, medium, dark, etc. Your skin's undertone is the color beneath the surface. I prefer matching my skin's undertone to the foundation as I feel it is a more accurate match.

If your skin's undertone is:

  • Pink, red or bluish - Cool

  • Golden or yellow - Warm

  • Mix of cool and warm - Neutral

Ways to check your skin's undertone:

Vein color Test:

  • Bluish - cool undertones

  • Greenish - warm undertones

  • Can't tell vein color - neutral undertones

Silver/Gold Test:

  • If you look good in silver - cool

  • If you look good in gold - warm

  • If you look good in both colors - neutral

"Every make up brand has its' own unique shades, so consult the charts of your preferred make up brand."



  • Cream: Conceals dark circles and blemishes

  • Stick: Conceals veins, scars and birthmarks

  • Liquid: Conceals under eye area and evens skin tone

  • Pencil: Conceals blemishes

  • Pen: Conceals and brightens under eyes


  • Peach: Cover blue circles and bruising

  • Green: Cover red blemishes

  • Yellow: Correct uneven skin tones


  • Apply your foundation and then your concealer.

  • To prevent your eye shadow from settling in your crease, prime your eyelids first with a bit of concealer.

  • When concealing a pimple, first use a green concealer, then cover with a concealer that matches your skin tone perfectly.

  • Make your brows pop by lining them above and below with a concealer that's one shade lighter than your skin tone.

  • Create a tinted moisturizer by mixing your daily face lotion with a bit of your go-to concealer.



Blush is available in various forms and different forms have specific purposes and suitability to different situations. Pick only that brand which is suitable for your skin type (which could be oily, normal or dry).

  • Powder Blush: is usually good for any skin type, but it is considered the best for the oily skin and for those who are looking for long-lasting color. Apply blush after face powder. The powder blush is considered the densest of the blushers. Beige or cocoa-brown tones accent your cheekbones and temples and slim the sides of your nose. For a contour use a deeper shade in the hollow of your cheek.

  • Cream Blush: is more intense than the powder blush. Use it sparingly and blend well. Start at the apples of the cheek and blend upward. The cream blush is best applied your fingers. Cream blush contains moisturizing or oil ingredients so it is suitable for the dry skin. It should be applied over foundation, but before powder.

  • Gel or Liquid Blush: works best on oily to normal skin because these blushers last longer and many are oil-free. The gel blush is fast-drying therefore it is hard to spread onto dry skin. The gel blush should be applied over foundation or to bare skin.

  • Tint Blush: should be blended quickly as it is fast drying. It can look streaky over foundation, but once it is set it will stay until you wash your face.

  • Cheek Pencils: are best for the beginners. Anyone with oily skin should not use cheek pencils as they are often formulated with extra moisturizers and emollients to keep them soft and blendable.

  • Shimmers: are considered great for adding a gleam to your face. They are the best choice for the night time. You can dab the shimmers on your forehead, in the bow of your upper lip or in the inner corners of your eyes.

  • Bronzers: are available in light, medium and dark. It is considered ideal for faking or enhancing the tanned look of your skin. Fair skinned people should use the lightest shade. Bronzers are especially flattering to darker skin tones.


  • Oval Face: is believed to be the ideal face shape. The forehead is wider than the chin and the cheekbones are dominant with the face tapering from the cheeks to the narrow oval chin. You should use your fingertips in order to locate the most prominent part of your cheekbone and then apply the blush and blend it towards your temples as this will highlight your cheekbones.

  • Long Face: has an elongated square shape. The forehead is about the same width as its cheekbones and jaw line. You should apply blush on your cheekbones below the outer corners of the eyes and blend well. Be sure that the blush does not extend lower than the tip of your nose.

  • Heart Face: has a wide forehead and high cheekbones which taper to a narrow chin. You should blend the blush up from your cheekbones to your temple and extend it over your brow toward the center of your forehead. This will help you balance the width of your forehead with the rest of your face.

  • Square Face: has a square forehead which is the same width as the cheekbones and jaw line. Beginning at the center of the eyes you should apply the blush on your cheekbones and blend it toward your temple. Also, apply a dab on your forehead and chin as this will help soften the square angle of your face.

  • Round Face: is equally wide as it is long and has the greatest width at the cheek. To slenderize you should apply blush on the sides of your cheekbones and blend up as well as apply a bit of blush to your chin and blend well


  • Step 1

  • Suck your cheeks in and feel along the edge of the cheekbone. This is where to place the blush to make your cheekbones more prominent and enhance your other features as well.

  • Step 2

  • Smile to reveal the apples of your cheeks. Apply the blush lightly over the apple of your cheek, moving upwards toward the ear, with short, up-and-down vertical movements.

  • Step 3

  • Apply your blush underneath the cheekbone and for an even stronger look apply some to the temple.

  • Step 4

  • Smile again and apply the blush to the apples of your cheeks. Keep the blush color on the front of your cheeks to give an illusion of healthy skin and emphasize your eyes.

    Special Considerations

    • For a long and narrow face, apply blush no higher than the lower edge of cheekbone and on the outer side of your cheeks and keep the angle horizontal. Blush on the middle of the face will emphasize length.

    • To enhance the length of your face, apply blush color in the middle of your face. Blush on the outer side of your cheeks will emphasize roundness of your face.

    Points to Remember

    • The color of blush should match your lipstick color.

    • Use a lighter shade of blush in the daytime and a darker shade in the evenings.

    • Cream blush is more suitable for the dry skin and powder blush is best for oily skin.


    Eye Shadow

    Shop the best in beauty brands at The Shopping Channel

    If you love eye shadow with some shine the options are limitless, regardless of where you shop. The good news is that today’s best shiny eye shadows add more glow than glitter to your eyes and the shine clings much better.

    Eye shadows come in singles, duos, trios, and quads. Purchasing multiple eye shadows as part of a set only makes sense if you’ll really use the color combinations provided.

    Brushes are a must for smooth, flawless application of eye shadows.

    Eye Liner

    Gel eye liner makes it easy to draw a line by gently pushing lashes aside to get close to lash line. It lasts for up to 24 hours and is waterproof. It should be removed before bedtime to prevent the blocking of pores.

    Liquid eye liner is high-pigment and waterproof and stays put all day. The brush tip glides across the lash line for incredibly fluid application, allowing you to create a variety of looks with ease.

    Felt eye liner that enables you to draw a long-lasting smudge proof line in a single stroke. It stays in place for 24-hour while remaining easy to remove.


    Mascara adds length, volume and definition to your lashes.

    Steps for Creating Great Looking Eyes

    • Prep your eyes - Concealer can be used to cover up circles or discoloration just under the eye. To cover dark under eye circles, apply three dots of concealer under each eye. Start at the inner corner where tends to be darkest, then under the pupil and the third on the outer edge. Pat with your ring finger until the concealer disappears.

    • Apply eye shadow primer to your lid - Eye shadow primer will keep your shadow in place for hours

    • Follow with eye liner - You can use liquid liners, eye pencil or dark eye shadows. Line eyes as close to the upper lashes as possible from the inner corner to the outer corner. Follow with eye liner on bottom eyes, but only line from the middle of the eye out. Smudge the bottom line with a Q-tip or your finger to avoid a prominent line

    • Apply eye shadow - It's great to use a three-toned shadow and build from lids to brow allowing them to blend into each other. Start with a light color that almost matches your lid. Sweep the color across the lid and use eye liner to your brow bone. Follow with a medium color across your lid only. Build on this with a darker color in the crease. Blend the colors well.

    • Brighten your eyes - Putting a bit of your lightest eye shadow in the inner corner of your eye will brighten it.

    • Highlight your brow - Take the same light eye shadow and dab it on your brow bone, concentrating on your mid-brow outward. Blend with your finger.

    • Curl lashes - An eyelash curler will make even long lashes more gorgeous.

    • Apply mascara - Place the wand of your mascara brush at the bottom of lashes and wiggle back and forth. Follow with another few sweeps of the wand. Also, apply to bottom lashes.

    Eyebrow Pencil

    • As a final touch to your makeup, add a line to your eyebrows with a high precision and long-wearing eyebrow pencil.


    Lip Stick

    • Lipstick is a cosmetic product containing pigments, oils, waxes, and emollients that apply color, texture, and protection to the lips. Many colors and types of lipstick exist.

    • Look For a lipstick that protects and hydrates your lips as well as give them an iridescent gloss.

    Lip Liner

    • Lip liner is intended to fill uneven areas on the outer edges of the lips after applying lipstick and give shape and balance your lips while increasing the wear and intensity of your lip color.

    Smashbox UK

    Benefit Cosmetics LLC

    EMMA New York, LLC

    Beauty Encounter